Technology for humans.
Founder, Technologist, Speaker
Technology should work for people.Not the other way around.
/ I believe that
Technology should work for people.Not the other way around.
I love technology. That’s exactly why I care who it works for. I build products that make people’s lives better, and I speak about the ones built to exploit them.
I never planned to become a developer. I stumbled into the gaming industry and found out that writing code came naturally. After gaming I moved to digital agencies, and later founded my own company. Every step since has been about how people actually use technology.
I know the mechanics
Years in gaming and digital agencies showed me how software is designed to hold attention. Because I know those mechanics from the inside, I spot patterns others miss.
Small decisions at scale
Once a product reaches millions of people, every design decision shapes their day. So I build the version that respects people’s time, not the one that eats it.
I talk about the technology we all use every day. Who it serves, who it hurts, and how we take control back.
- A
Manufactured realities
Feeds, filters and synthetic media decide what we see before we get to decide what to believe. I take apart how these realities get built, who earns money from them, and how you spot one while you’re inside it.
- B
Who controls the feed
A handful of companies run the places where our public conversation happens. One change to a ranking system can shift what billions of people see by morning. To me that is far too much power for a single owner, and none of us were ever asked whether we want to hand it over.
- C
Tearing down the walled gardens
Closed platforms keep my data, my contacts and my audience locked in, and most likely yours too. I talk about open protocols, like the ones behind Bluesky and Mastodon, and the web they point to: services that talk to each other, and an audience you can take with you.
- D
AI without the doomsday
Talk about software as if it were a person and the apocalypse stories write themselves. I see those stories make a few frontier labs look like the only ones who can keep us safe, which keeps us dependent on them. I show why open models on your own hardware are a real alternative.
- E
Use it, don’t get used
The practical side: how I make technology work toward my own goals, and how you notice when a product is quietly working against yours.
Technology can improve our lives and deepen human connection. But only if we build it for people, not to exploit them.
Understand it
Find out how the tools you use make money. That tells you where they can be turned against you.
Own it
Pick open standards, tools you can leave, and software you can run yourself whenever you can.
Build for people
Judge a product by whether lives get better, not by how many minutes it takes from them.
Want me on your stage, podcast or panel? Or just want to talk about this stuff? Write me.
